It All Started With a Simple Question.

I’ll be honest—I didn't plan on starting a bag brand.

It started because I was tired of choosing. I had my "ugly practical backpack" for heavy days, and my "cute flimsy tote" for light days. There was nothing in the middle. I wanted a bag that could carry my laptop without snapping a strap, but didn't ruin my outfit.

I looked everywhere for a canvas tote that was actually functional—one with structure, pockets, and fabric that didn't feel like paper. I couldn't find it.

So, I made it myself.

Toteu Club was born out of that gap. I wanted to create the ultimate "carry-all" that respected your aesthetic as much as your workload. We call it Playful Minimalism—bags that are simple enough to go with everything, but fun enough to carry your story.

But it’s not just about the bag. It’s about how we make it. We use organic cotton because "fast fashion" quality doesn't sit right with us. We want these bags to last through semesters, internships, and eras.

If you’re reading this, you’re already part of the club. Welcome to the unfiltered side of fashion.

xoxo,

toteu club